Beauty Industry

Elizabeth Arden Inks Fragrance Deal With Kate Spade

A debut fragrance is set to launch in the fall of 2010.

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By: Jamie Matusow

Editor-in-Chief

Elizabeth Arden, the global prestige beauty products company, has entered into an exclusive long-term global licensing agreement with Kate Spade New York for the manufacture, distribution and marketing of a forthcoming line of Kate Spade New York fragrances. A debut fragrance is expected to launch in the fall of 2010.

“Kate Spade New York is the ideal brand partner for Elizabeth Arden,” says Art Spiro, executive VP, global fragrance marketing, Elizabeth Arden. “Kate Spade New York has grown from a small handbag company to a total lifestyle brand. We are proud to contribute to bringing the Kate Spade New York lifestyle to the next level.”

“Elizabeth Arden has a proven track record as a successful partner,” says Craig Leavitt, co-president and COO, Kate Spade New York. “Through our partnership with Elizabeth Arden we’ll be able to bring another dimension of the Kate Spade New York brand to life.”

Financial terms of the agreement were not disclosed.

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